Only stories well told,
are stories well heard.
Culture. Technology. Politics.
The world around us is changing.
But what makes us human does not.
We see this as a chance to create content that unites us
through shared emotions, celebrating the essence of who we are.
It means creating with intent. Striving to understand your audience,
never taking our eye off the ball: getting viewers to watch, click, like, donate, invest.
Truly engage.
Unafraid, thoughtful, and straight to the heart.
We are evocative.
Who we are.
Evocative Content is a new media company founded by two industry leaders, known for their boundless energy, production savvy and creative wit. Amy and Terence are transatlantic misfits, lovers of both Marmite and Bagels, who never quite fit in. But together, they fit perfectly.
A marriage of documentary acumen with branding and marketing ingenuity, Evocative excels in visual narratives, working with programmers, marketers and philanthropists looking for bold, contextual, carefully-crafted storytelling.
Amy Lawday
Chief Creative Officer / Partner
Amy Lawday is a filmmaker and TV producer with over 20 years experience. She’s helped to create 200+ hours of documentary, news specials and original content for top networks and streamers in the US and overseas, including PBS, Channel 4, MTV, Fox, BBC, NHK. Born in San Francisco, brought up in Paris and schooled in London, Lawday speaks multiple languages and brings an international outlook to everything she does. Prior to Evocative Content, Amy co-founded Leftfield Pictures, which came to define the unscripted format (Pawn Stars, American Restoration and Alone). Amy also launched Amy Lawday Films, where she worked closely with brands and non-profits (U.N, Columbia University, Global Citizen, ONE, Women in Need) to tell real stories about real people, igniting positive change in the world. Lawday is at her best filming in challenging environments and has a knack for conducting intimate interviews. Her work has garnered multiple awards and achieved measurable success by raising record funds and awareness about pressing issues. Lawday’s best party trick is her ability to film while on skates, skis or a surfboard.
Terence Williams
Executive Producer / Partner
Emmy-award winning creative, Terence has been producing marketing campaigns, branded content and documentaries for over the past 20 years. Terence arrived in New York, knowing his true heart was in visual media. He worked off-broadway, staging theater productions before opening up a small studio in the basement of a TriBeca loft. He honed his filmmaking skills, animating title sequences and graphics packages for TV shows as well as writing/producing promos for TV networks like Comedy Central, MTV & TNT. He soon started directing commercials for blue-chip brands like Panasonic and Verizon which took him around the world. From there, it was a natural fit to rebrand cable networks Hallmark, Starz and Encore. Terence established his own creative agency, bobsyouruncle, producing marketing campaigns, branded content and documentaries for entertainment companies like A&E, USA, SyFy, Nickelodeon, Paramount and Discovery. Terence is proud to be active in the area of social impact marketing, producing content and live-stream events for the Global Down Syndrome Foundation, as well as editing documentary narratives for publishers and ad agencies alike. His editing has been particularly sought after in the field of documentary and verité storytelling. On the weekends Terence can be found coaching soccer in Ironbound, Newark or heading up to the hills to ski, hike and generally love nature.
What we do.
We listen attentively, gather data and ask incisive questions, providing strategy and insights to complex creative challenges.
Research | Insights | Creative Strategy | Media Strategy
Writing is at the core of what we do.
Our original thinking comes from an openness and authenticity that is in our DNA. Going beyond the mundane, seeing the world in a new light, creating visual narratives that resonate deeply.
Writing | Design | Voice & Tone | Toolkits
As a multi-disciplinary studio, we excel at both live action and animation solutions. We work with a diverse roster of world class talent to execute the idea.
Live Action | Animation
It is often said that the true magic happens in the edit room. As editors ourselves, we agree. But it doesn’t stop, close attention to graphics, color, and audio mix are an essential part of the finishing. We don’t stop until the story is just right.
Creative Editorial | Motion GFX | VFX | Audio | Color
It’s wonderful to create incredible content, but it’s worthless if no one sees it. With our media planning partners, we determine the best method of communicating your message to the target audience, optimizing and reporting across all channels.
Ad Placements | Social Listening | Social Activations | Targeted Solutions
